The Growth of Online Shopping

THE GROWTH OF ONLINE SHOPPING MENTORED BY- MR SUHAIL ANWAR NIFT, NEW DELHI CREDITS- VAISHALI RAI SEMESTER III BACHELOR OF FASHION TECHNOLOGY NIFT, NEW DELHI 2011-2015 DATE- 21 AUGUST, 2012 CERTIFICATE â€Å"This is to certify that this Report titled â€Å"THE GROWTH OF ONLINE SHOPPING† is based on my, original research work, conducted under the guidance of Mr. Suhail Anwar towards partial fulfillment of the requirement for award of the Bachelor Programme – Technology, of the National Institute of Fashion Technology, New Delhi Center. †Signature of Researcher Vaishali Rai BFT-III NIFT, New Delhi Signature of Mentor Mr. Suhail Anwar NIFT, New Delhi ACKNOWLEDGEMENTS Any accomplishment requires the effort of many people and there are no exceptions. The report being submitted today is a result of collective effort. Although the report has been solely prepared by me with the purpose of fulfilling the requirements of the course of BF-Tech (Bachelor of Fashion Technology ), there are many helping hands behind it who have guided me on my way. My sincere gratitude goes to Mr.Suhail Anwar, my mentor for the project, for providing me with his valuable knowledge and guidelines so as to bring out this report in a proper manner. I would like to express my gratitude towards my parents for their kind co-operation and encouragement which helped me in completion of this report. Lastly, I would like to say that this report has been prepared by me and any mistake/error in the report is solely my responsibility. Vaishali Rai BFT-III NIFT, New Delhi CONTENTS 1. INTRODUCTION 2. CURRENT ONLINE SHOPPING SCENARIO . EXISTING TRENDS IN ONLINE SHOPPING- GLOBAL AND INDIA 4. WHAT THE FURURE HAS IN STORE 5. REFRENCES INTRODUCTION When it comes to today’s Gen Z, apparently the internet generation (and the most lazy gen of all), almost everything right from food to things in our bedroom is somewhere or the other the result of the tech savvy and internet friendly behavi or of ours. A click and we have the dominoes pizza sizzling hot on our doorstep, a click and we have the latest gadget in our hands†¦ what else do we need?Dad’s credit card of course but that is not a problem at all. It’s like a new trend has started, the â€Å"CLICK has gone WILD† and online shopping†¦ wilder!!! A report by Forrester, a leading research agency indicates that online shopping has recently seen an upsurge in its realm owing to easy access to Internet, the global IT boom which has facilitated an exemplary growth of all IT – related infrastructure, and the ridiculously busy schedules which leave us too drained to take the trouble of driving to a store to buy what we need.While it’s still nice to stop by a store to touch and see products, the convenience of online shopping can’t be beat. To be precise there are quite a few reasons behind this upsurge, which are mentioned below- * The e-tailing sites have been pumped wit h cash for expansion, and there’s now a frantic race afoot to try and scale up as quickly as possible. * The reasons for this surprising consumerism are also attributed to several socio-economic reasons including high disposable incomes and greater focus on status and reflection of the private label of all consumer goods. Increase in number of people using internet and their growing belief in it due to consumer friendly security gateways etc. * The modern infrastructure and the ease of technology offered is also one of the biggest reasons for the growth of this trend. Of course, India, home to people who are huge fans of sales, discounts, etc has the gaining popularity of the coupon sites sharing the task of popularizing the growth of online shopping trend in the country. CURRENT ONLINE SHOPPING SCENARIO- MARKET AND THE CONSUMERSThe biggest hindrances to online shopping in the past were the high incidence of identity theft, lack of consumer-friendly site interface, and the do t-com bust. But despite these drawbacks, with the help of computer programmers' improved software and increased security, investors and businesses rebuilt and redefined online marketing. Today, online stores are in the millions, with shops catering to both businesses and direct consumers. * Currently Europe is the largest market for online shoppers in the world. And when it comes to nations, US and UK top the charts. Wherein when it’s the fastest growing regions of online shopping, the APAC region is gaining high popularity, both in terms of market and the consumers. Recently, it was reported that Asians, particularly Indians and Chinese, are changing their way of shopping and are going online. There are more ‘High Net Worth' consumers within China than the whole of Europe put together. Japan leads the global mobile shopping sector due to the existing infrastructure for fast and innovative delivery of technology customized for personal consumption.When the rest of the w orld showed consumers cutting back on spending, some of the countries of the APAC region, such as India, China and Vietnam, showed a surprising rise in sales values to the tune of 15 percent in comparison to the rest of the world. India alone saw the growth of 18 percent in its online shopping sector. EXISTING TRENDS IN ONLINE SHOPPING- GLOBAL AND INDIA In the global markets, the move is towards online portals, while in the Asia- Pacific regions, especially India, there is an equal mix of traditional or wet markets for fresh produce, followed by the online format for lifestyle products, clothing and electronic goods.Trends in Global Online Shopping: * 92 percent of Consumers use websites to compare prices * 76 percent of Consumers use websites to access and print coupons * 75 percent of Consumers purchase at least 1 products or services per month via the Internet * 26 percent of Consumers spend at least $500 per month buying goods/services via the Internet Trends in Indian Online Sh opping: * In the next one year, at least eight out of ten Indian consumers will make online purchases At present, a little more than a quarter users reveal that they spend 11% of their monthly shopping expenditure on procurements online. * 71 percent Indians trust recommendations from family when making an online purchase decision. Recommendations from friends stand at 64 percent and online product reviews at 29 percent. * Almost 50% Indian consumers’ use and trust social media sites to help them make online purchase decisions * In the next 6 months or so, most buyers will purchase books (41%), airline tickets (40%), and electronic equipment such as TV, Cameras (36%) online. The trend observed is that while shopping, most buyers ideally shop from websites that allow them to select products from many different stores. WHAT THE FUTURE HAS IN STORE Global business-to-consumer e-commerce sales will pass the 1 trillion euro ($1. 25 trillion) mark by 2013, and the total number of I nternet users will increase to approximately 3. 5 billion from around 2. 2 billion at the end of 2011, according to a new report by the Interactive Media in Retail Group (IMRG), a U. K. online retail trade organization.The study estimates that business-to-consumer e-commerce sales in 2011 increased to 690 billion Euros ($961 billion), an increase of close to 20% from a year earlier. IMRG estimates that growth rates in countries like US and UK (currently the market giants) will be approximately 10-15% a year. But with China’s e-commerce sales growing more than 130% in 2011, it is only a matter of time before the Asian giant becomes the single largest market in the world. IMRG, is forecasting that France, Italy, Spain, Russia, Turkey and Poland will be the fastest-growing markets in Europe.It also anticipates substantial growth in Latin America, led by Brazil and Mexico, and the Middle East, led by Israel and the UAE. Online retail in India is on fire and will be on it in the n ear future. India to be the fastest growing E-Commerce Market in Asia-Pacific region and its online market is set to grow to $8. 8 Billion by 2016. According to the latest research by Forrester, a leading global research and advisory firm, the e-commerce market in India is set to grow the fastest within theAsia-Pacific Region at a CAGR of over 57% between the years 2012-16. As per the report, while compound annual growth rates in the mature e-commerce markets of Japan, South Korea, and Australia will run 11% to 12% over the next five years, in the rapidly growing markets of China and India, these growth rates will be 25% and 57%, respectively. This report brings out the fact there has been a stable rise in the sector of online shopping and this rise will continue to take place in the future also.The trend of online shopping is here to stay. REFRENCES – http://www. businessreviewindia. in/marketing/web/online-shopping-trends-in-india (Visited on 12 August, 2012) http://www. bi gcommercereviewsite. com/online-shopping-statistics-is-your-offline-business-suffering/ (Visited on 12 August, 2012) http://EzineArticles. com (Visited on 17 August, 2012) http://www. asiaonlinemarketing. com/online-potential-in-asia-pacific/ (Visited on 17 August, 2012) http://www. retailresearch. org/onlineretailing. php (Visited on 16 August, 2012)

Obesity In the United States

In the United States today, obesity has become an enormous problem. In the last 3decades, the number of people overweight has increased dramatically. A study done by theCenters of Disease Control showed that since 1980, one third of our adult population has becomeoverweight. America is the richest but also the fattest nation in the world, and our obese backsides are the butt of jokes in every other country (Klein 28). The 1980s were a time whenAmericans suddenly started going crazy over dieting, jumping onto the treadmills, and buying prepackaged non-fat foods.However, while all of that was going on, the number of obeseAmericans began to increase. According to a report in the Journal of the American MedicalAssociation, 58 million people in our country weigh over 20 percent of their body’s ideal weight. The article â€Å"Fat Times† states, â€Å"If this were about tuberculosis, it would be called an epidemic†(Elmer-Dewit 58). The eating habits of society have stea dily become more harmful and havestarted to produce gluttonous children, over-indulgent adults, and a food industry set too muchon satisfying our appetites.Obesity can begin at a very young age. Many children in our society are overweight,setting themselves up for serious health problems later in life. Type 2 diabetes, high bloodcholesterol, high blood pressure, and heart problems are just some of the risks. Children who areoverweight also tend to feel less secure, less happy, and be stressed more than normal weight children do. They get teased, criticized, and judged. In many cases, the problem is not the child’sfault.Being overweight may run in that child’s family, or their parents do not encourage them to be active and get enough exercise. Many children spend too much time indoors wasting away infront of the TV, playing video games, or spending time on the computer, and consuming high fatsnacks, soft drinks and candy at the same time (Weight Management). The CDC per formed astudy in 1994 that was described in the book Fat Land; it showed that children who watched over four hours of television a day had higher body mass index (body fatness) numbers than thosewho watched less than one hour a day.In 1994, The Centers for Disease Control studied the TVviewing time, exercise patterns, and weight gain of 4063 children aged eight to fifteen. Theresults found that the less a child exercised and the more they watched TV, the more likely theywere to be obese or overweight. When they surveyed the parents, they discovered that theconcern about crime was a reason that the parents didn’t want their children outside being active. That is why they were not concerned about the harmful effect of sitting in front of the TV allday; they were just glad that their children were safe.Surveys, studies, and reports that came outin the 1990s began to show shocking results of how â€Å"socially disfranchised† children were becoming from being obese (Critser 73-74). Schools aren’t helping the children either;How can the school nutritionist compete against BigFoot pizzas and Super-Size fries? The $50,000 the U. S. government allots each state annually to teach kids to eat right islost next to the billions spent designing food and packaging that will ring the kids'Pavlovian bells†¦ the percentage of teens who are overweight, which held steady at about15% through the 1970s, rose to 21% by 1991. The kids eat nothing but junk food’ saysLiam Hennessey, a special-ed teacher from San Francisco who watches students on school trips open the lunches their parents pack for them, gobble up the Oreos and Pop-Tarts and toss out the sandwiches† (Elmer-Dewitt). A Harvard Health Report, â€Å"Weight Less, Live Longer,† discusses how many people donot realize that their appetite and diet can be closely related to many psychological factors. Any person who has ever binged on chips or cookies when they feel upset can underst and this.Several studies have shown that people tend to eat more when they feel anxious, depressed, or have symptoms of other emotional disorders. Certain foods have been known to have a calmingeffect, although unfortunately it is usually the fattening foods that do. When a depressed personeats to feel better, they gain weight, and being overweight can in turn cause depression and theemotional problems that signal overeating. A vicious cycle begins. Being overweight can causemore emotional problems than just overeating, however.Sadly, obese people are very oftensocially shunned, judged, criticized, and made fun of. They have more trouble finding jobs,friends, and mates. Being discriminated against just adds to the emotional strain that overweight people have to deal with. Their depression from being obese can cause feelings of hopelessness,making it seem impossible for them to try to lose weight and change the way they look (WhyPeople Become Overweight). The book Food as a Drug desc ribes some studies that have beendone to try and see if obesity could be considered the same as a drug dependency disorder.Foodcan sometimes be a powerful psychoactive substance, and â€Å"one way to view eating disorders isto appreciate that food is a complex mixture and that the body responds to food as it does tochemicals, such as those found in alcohol and other psychoactive drugs. Eating disorders aretherefore chemical disorders† (Food as a Drug). The food we eat in America is another factor contributing to the nation’s obese population. The desire for junk food has rapidly replaced the desire for fruits and vegetables and other healthy edibles. Who can blame people for buying it? It’s easy, quick, cheap, and fun.What people can be blamed for is the amount they eat. Junk food defined is food packed withchemicals, sugar, and sodium, such as french fries, hamburgers, and sweets. Junk food is not justlimited to snacks; fast food was put on the list when the ca lories, fat, sodium, and chemicalcontent surpassed the nutritional value. â€Å"Although many health authorities insist that there is nosuch thing as junk food, consumers find it a useful term for distinguishing nourishing food from products whose chief appeal is fun, convenience, and addictive taste; ‘bet you can't eat just one’†(Junk Food). Americans are spending about $4. billion a year on potato chips, and 23. 5 billiona year on candy and gum. 46 Percent of adult Americans eat out on a typical day, and one thirdof them choose fast food. That is because the fast food industry has slowly become one of thesymbols of American culture and is spreading to other cultures as well: McDonalds has 26,000locations in 119 countries, Pizza Hut has more than 10,000 in 86 countries, and Subway has14,500 in 75 countries. Commercials, signs, and huge advertisements are pushing junk food at usevery day; people can not even go to the grocery store without candy bars being lined up right bythe checkout.The junk food industry realizes how appealing it can be. When a person is in arush, they can easily eat a large meal without having to make a lot of decisions, work, dress up,or get out of their car. The speed and convenience fit Americans’ pressured lifestyles. It does notfit, however, to our health and wellness. A fast food meal, such as a Burger King DoubleWhopper with cheese, contains 965 calories, more than double the amount of fat, and as much as750 grams too much sodium for the day. The food is providing all the wrong ingredients; it hastoo much protein and fat and no fiber or vitamins. It is o wonder our nation is so overweightwhen the food they make habit of eating can be so dangerous. It is very unfortunate that Americans get to the point where fat caters to their hurried lifestyles. Junk food may not bealtogether toxic, but when it is eaten on a habitual basis it can be deadly (â€Å"Junk Food†). Excessive weight on the body can pose some extremely serious health risks. Just some of those risks are type 2 diabetes, infertility, hypertension, heart attacks, colon cancer, prostatecancer, hyperlipidemia, and breast cancer. The general mechanism for gaining weight is obviousand simple.When people consume more calories than the body can burn, the body stores thosecalories as fat tissue. However, some genetic factors can play a part, such as how the bodyregulates the metabolic rate and appetite. Some people use their genetics as an excuse, butactually those that have the predisposition to gaining weight do not have to be fat (Carson-Dewitt). â€Å"People with only a moderate genetic predisposition to be overweight have a goodchance of losing weight on their own by eating fewer calories and getting more vigorous exercisemore often.These people are more likely to be able to maintain this lower weight† (Why PeopleBecome Overweight). It is mainly the amount of fat that people make a habit of eating and their lifest yle that plays the biggest role in their overall health. Some symptoms of obesity are excessfatty tissue and excessive weight gain, causing arthritis, lower back pain and other orthopedic problems, hernias, heartburn, adult-onset asthma, high cholesterol levels, high blood pressure,gum disease, gallstones, skin disorders, shortness of breath that can be incapacitating, sleepapnea, and emotional and social problems.Studies have shown that individuals who are â€Å"apple-shaped† tend to have higher risks of risk heart disease, stroke, cancer, and diabetes than peoplewhose weight sits in their hips and thighs and are â€Å"pear-shaped† (Carson-Dewitt). The book Eating Disorders and Obesity points out also that where fat is deposited in the body makes adifference in disease risk. The intra-abdominal fat is very dangerous. In this area, fat cells produce harmful chemicals that go to the liver. Lipacidemia (the presence of fatty acid in the blood) obstructs oxygen and glucos e from being transported to the muscles, thus increasing the body’s resistance to insulin.The book also shows statistics that adult onset diabetes is mostsensitive to weight gain. â€Å"A gradient in risk of more than 50-fold is seen from the leanest to theheaviest men and women, and even modest gains in weight from age 18 to midlife are associatedwith an increase in risk several times greater than that of a person who maintained a stableweight† (Eating Disorders and Obesity). Increased BMI (body mass index) of 23 to 25 hadincreased abnormalities in blood pressure, glucose tolerance, and serum lipids.People who areoverweight may try to present the benefit of less hip fractures and broken bones than people whoare lean (because of more padding), but heart disease and diabetes are far more important anddangerous health risks. There are no benefits to being overweight (Eating Disorders andObesity). Preventing obesity at an early age is very beneficial to people’s he alth and self-esteem. Parents can prevent their children from becoming obese later in life more than they know. Theyneed to be role models for their children, and set examples of a good lifestyle.Regulating howmuch the child eats is important, especially what they’re eating. Sugar should be cut down, aswell as high-calorie snacks. Limiting time in front of the TV and computer could increase physical activity as well (Weight Management). The article â€Å"Obesity† explains that obese adultswhose parents never taught them good eating and health habits have to take care of themselvesand change their lifestyles. Treating obesity is not just about quick weight loss, it is about settingup a lifelong pattern of good choices. Yo-Yo† dieting is very dangerous and can increase a person’s risk for fatal diseases. Behavior-focused treatment should concentrate on learning andunderstanding the fat content and overall nutritional value of most foods. Overweight individua lsmay need to keep a food diary to record their calories and food choices, and change habits in grocery shopping, times of meals, and actual rate of eating. Some psychological factors, such ashow a person views food, could play a part. Some people overeat when they are under extremestress, for example, and see food as a comfort.Others may eat to reward themselves for success. Many views of food are contributing to why people gain weight so quickly, and if people canidentify the psychological reasons behind why they eat so much, they could prevent a lot of problems. The article continues by describing how physical activity is another life habit that isvital to make. The amount of time someone spends exercising and being active can contributemuch to his or her overall health. As many as 85% of dieters who do not exercise on a regular basis regain their lost weight within two ears. In five years, the figure rises to 90%. Exerciseincreases the metabolic rate by creating muscle, which bu rns more calories than fat. Whenregular exercise is combined with regular, healthful meals, calories continue to burn at anaccelerated rate for several hours. When individuals work hard and build endurance, it helpsthem not feel discouraged. New activities and varied routines can help them not lose interest instaying active. Individuals trying to make these life changes would be wise to be encouraged andsupervised by a medical professional.Weight loss programs, such as â€Å"Weight Watchers† cansometimes be effective, as they emphasize realistic goals, sensible eating, gradual progress andexercise. However, some can be dangerous because they promise extreme weight loss and may put people on dangerous diet plans or pills. Most doctors would not approve of those, but wouldrecommend a low calorie diet (about 1200 to 1500 calories a day), or a liquid protein diet for upto three months. Along with the supervision of dieting and exercise, the doctor would probablyrecommend a psychi atrist to help the patient deal with their views on food.Sometimes appetite-suppressant pills are administered, which increase levels of serotonin or catecholamine,chemicals that control feelings of fullness. Food plays a huge part though; â€Å"getting the correct ratios of protein, carbohydrates, and good-quality fats can help in weight loss via enhancement of the metabolism. Support groups that are informed about healthy, nutritious, and balanced dietscan offer an individual the support he or she needs to maintain this type of eating regimen†(Obesity).Obesity experts have made the point that monitoring fat consumption is moreimportant than just counting calories. Just 30 percent of calories eaten per day should come fromfat, and only one third of those calories should come from saturated fat (Obesity). Many Americans are trying to fight the battle against obesity. Many aren’t winning. Howcan they when packaging on junk food is distracting children from the salad bar , or when adultssee commercials for huge meals every 10 minutes on television? Food is being pushed atAmericans constantly; there seems no way to get around the message of â€Å"you have to eat. There seems to be no way to achieve fitness goals because there are too many obstacles. Whether a person’s obstacles are their genetics and metabolism, their depression, or their habits andlifestyle, being overweight is one of the hardest things in life to deal with. The things that obese people have to deal with are very unfortunate. The health problems are harmful enough to well- being, but the cycle of depression and emotional problems that comes along with obesity in somany cases can be worse.Obese people have to walk through life constantly being reminded of their damaging habits and things can seem so hopeless. It is so important to start healthy habitsearly in life. The benefits of good behavior and good life patterns can make life more fulfilling,worth living for and longer l asting. Americans used to embrace healthy eating habits but thecountry got so busy that good ideals were thrown away. The problem of obesity is not just aboutfood; it is about an entire lifestyle Obesity In the United States In the United States today, obesity has become an enormous problem. In the last 3decades, the number of people overweight has increased dramatically. A study done by theCenters of Disease Control showed that since 1980, one third of our adult population has becomeoverweight. America is the richest but also the fattest nation in the world, and our obese backsides are the butt of jokes in every other country (Klein 28). The 1980s were a time whenAmericans suddenly started going crazy over dieting, jumping onto the treadmills, and buying prepackaged non-fat foods.However, while all of that was going on, the number of obeseAmericans began to increase. According to a report in the Journal of the American MedicalAssociation, 58 million people in our country weigh over 20 percent of their body’s ideal weight. The article â€Å"Fat Times† states, â€Å"If this were about tuberculosis, it would be called an epidemic†(Elmer-Dewit 58). The eating habits of society have stea dily become more harmful and havestarted to produce gluttonous children, over-indulgent adults, and a food industry set too muchon satisfying our appetites.Obesity can begin at a very young age. Many children in our society are overweight,setting themselves up for serious health problems later in life. Type 2 diabetes, high bloodcholesterol, high blood pressure, and heart problems are just some of the risks. Children who areoverweight also tend to feel less secure, less happy, and be stressed more than normal weight children do. They get teased, criticized, and judged. In many cases, the problem is not the child’sfault.Being overweight may run in that child’s family, or their parents do not encourage them to be active and get enough exercise. Many children spend too much time indoors wasting away infront of the TV, playing video games, or spending time on the computer, and consuming high fatsnacks, soft drinks and candy at the same time (Weight Management). The CDC per formed astudy in 1994 that was described in the book Fat Land; it showed that children who watched over four hours of television a day had higher body mass index (body fatness) numbers than thosewho watched less than one hour a day.In 1994, The Centers for Disease Control studied the TVviewing time, exercise patterns, and weight gain of 4063 children aged eight to fifteen. Theresults found that the less a child exercised and the more they watched TV, the more likely theywere to be obese or overweight. When they surveyed the parents, they discovered that theconcern about crime was a reason that the parents didn’t want their children outside being active. That is why they were not concerned about the harmful effect of sitting in front of the TV allday; they were just glad that their children were safe.Surveys, studies, and reports that came outin the 1990s began to show shocking results of how â€Å"socially disfranchised† children were becoming from being obese (Critser 73-74). Schools aren’t helping the children either;How can the school nutritionist compete against BigFoot pizzas and Super-Size fries? The $50,000 the U. S. government allots each state annually to teach kids to eat right islost next to the billions spent designing food and packaging that will ring the kids'Pavlovian bells†¦ the percentage of teens who are overweight, which held steady at about15% through the 1970s, rose to 21% by 1991. The kids eat nothing but junk food’ saysLiam Hennessey, a special-ed teacher from San Francisco who watches students on school trips open the lunches their parents pack for them, gobble up the Oreos and Pop-Tarts and toss out the sandwiches† (Elmer-Dewitt). A Harvard Health Report, â€Å"Weight Less, Live Longer,† discusses how many people donot realize that their appetite and diet can be closely related to many psychological factors. Any person who has ever binged on chips or cookies when they feel upset can underst and this.Several studies have shown that people tend to eat more when they feel anxious, depressed, or have symptoms of other emotional disorders. Certain foods have been known to have a calmingeffect, although unfortunately it is usually the fattening foods that do. When a depressed personeats to feel better, they gain weight, and being overweight can in turn cause depression and theemotional problems that signal overeating. A vicious cycle begins. Being overweight can causemore emotional problems than just overeating, however.Sadly, obese people are very oftensocially shunned, judged, criticized, and made fun of. They have more trouble finding jobs,friends, and mates. Being discriminated against just adds to the emotional strain that overweight people have to deal with. Their depression from being obese can cause feelings of hopelessness,making it seem impossible for them to try to lose weight and change the way they look (WhyPeople Become Overweight). The book Food as a Drug desc ribes some studies that have beendone to try and see if obesity could be considered the same as a drug dependency disorder.Foodcan sometimes be a powerful psychoactive substance, and â€Å"one way to view eating disorders isto appreciate that food is a complex mixture and that the body responds to food as it does tochemicals, such as those found in alcohol and other psychoactive drugs. Eating disorders aretherefore chemical disorders† (Food as a Drug). The food we eat in America is another factor contributing to the nation’s obese population. The desire for junk food has rapidly replaced the desire for fruits and vegetables and other healthy edibles. Who can blame people for buying it? It’s easy, quick, cheap, and fun.What people can be blamed for is the amount they eat. Junk food defined is food packed withchemicals, sugar, and sodium, such as french fries, hamburgers, and sweets. Junk food is not justlimited to snacks; fast food was put on the list when the ca lories, fat, sodium, and chemicalcontent surpassed the nutritional value. â€Å"Although many health authorities insist that there is nosuch thing as junk food, consumers find it a useful term for distinguishing nourishing food from products whose chief appeal is fun, convenience, and addictive taste; ‘bet you can't eat just one’†(Junk Food). Americans are spending about $4. billion a year on potato chips, and 23. 5 billiona year on candy and gum. 46 Percent of adult Americans eat out on a typical day, and one thirdof them choose fast food. That is because the fast food industry has slowly become one of thesymbols of American culture and is spreading to other cultures as well: McDonalds has 26,000locations in 119 countries, Pizza Hut has more than 10,000 in 86 countries, and Subway has14,500 in 75 countries. Commercials, signs, and huge advertisements are pushing junk food at usevery day; people can not even go to the grocery store without candy bars being lined up right bythe checkout.The junk food industry realizes how appealing it can be. When a person is in arush, they can easily eat a large meal without having to make a lot of decisions, work, dress up,or get out of their car. The speed and convenience fit Americans’ pressured lifestyles. It does notfit, however, to our health and wellness. A fast food meal, such as a Burger King DoubleWhopper with cheese, contains 965 calories, more than double the amount of fat, and as much as750 grams too much sodium for the day. The food is providing all the wrong ingredients; it hastoo much protein and fat and no fiber or vitamins. It is o wonder our nation is so overweightwhen the food they make habit of eating can be so dangerous. It is very unfortunate that Americans get to the point where fat caters to their hurried lifestyles. Junk food may not bealtogether toxic, but when it is eaten on a habitual basis it can be deadly (â€Å"Junk Food†). Excessive weight on the body can pose some extremely serious health risks. Just some of those risks are type 2 diabetes, infertility, hypertension, heart attacks, colon cancer, prostatecancer, hyperlipidemia, and breast cancer. The general mechanism for gaining weight is obviousand simple.When people consume more calories than the body can burn, the body stores thosecalories as fat tissue. However, some genetic factors can play a part, such as how the bodyregulates the metabolic rate and appetite. Some people use their genetics as an excuse, butactually those that have the predisposition to gaining weight do not have to be fat (Carson-Dewitt). â€Å"People with only a moderate genetic predisposition to be overweight have a goodchance of losing weight on their own by eating fewer calories and getting more vigorous exercisemore often.These people are more likely to be able to maintain this lower weight† (Why PeopleBecome Overweight). It is mainly the amount of fat that people make a habit of eating and their lifest yle that plays the biggest role in their overall health. Some symptoms of obesity are excessfatty tissue and excessive weight gain, causing arthritis, lower back pain and other orthopedic problems, hernias, heartburn, adult-onset asthma, high cholesterol levels, high blood pressure,gum disease, gallstones, skin disorders, shortness of breath that can be incapacitating, sleepapnea, and emotional and social problems.Studies have shown that individuals who are â€Å"apple-shaped† tend to have higher risks of risk heart disease, stroke, cancer, and diabetes than peoplewhose weight sits in their hips and thighs and are â€Å"pear-shaped† (Carson-Dewitt). The book Eating Disorders and Obesity points out also that where fat is deposited in the body makes adifference in disease risk. The intra-abdominal fat is very dangerous. In this area, fat cells produce harmful chemicals that go to the liver. Lipacidemia (the presence of fatty acid in the blood) obstructs oxygen and glucos e from being transported to the muscles, thus increasing the body’s resistance to insulin.The book also shows statistics that adult onset diabetes is mostsensitive to weight gain. â€Å"A gradient in risk of more than 50-fold is seen from the leanest to theheaviest men and women, and even modest gains in weight from age 18 to midlife are associatedwith an increase in risk several times greater than that of a person who maintained a stableweight† (Eating Disorders and Obesity). Increased BMI (body mass index) of 23 to 25 hadincreased abnormalities in blood pressure, glucose tolerance, and serum lipids.People who areoverweight may try to present the benefit of less hip fractures and broken bones than people whoare lean (because of more padding), but heart disease and diabetes are far more important anddangerous health risks. There are no benefits to being overweight (Eating Disorders andObesity). Preventing obesity at an early age is very beneficial to people’s he alth and self-esteem. Parents can prevent their children from becoming obese later in life more than they know. Theyneed to be role models for their children, and set examples of a good lifestyle.Regulating howmuch the child eats is important, especially what they’re eating. Sugar should be cut down, aswell as high-calorie snacks. Limiting time in front of the TV and computer could increase physical activity as well (Weight Management). The article â€Å"Obesity† explains that obese adultswhose parents never taught them good eating and health habits have to take care of themselvesand change their lifestyles. Treating obesity is not just about quick weight loss, it is about settingup a lifelong pattern of good choices. Yo-Yo† dieting is very dangerous and can increase a person’s risk for fatal diseases. Behavior-focused treatment should concentrate on learning andunderstanding the fat content and overall nutritional value of most foods. Overweight individua lsmay need to keep a food diary to record their calories and food choices, and change habits in grocery shopping, times of meals, and actual rate of eating. Some psychological factors, such ashow a person views food, could play a part. Some people overeat when they are under extremestress, for example, and see food as a comfort.Others may eat to reward themselves for success. Many views of food are contributing to why people gain weight so quickly, and if people canidentify the psychological reasons behind why they eat so much, they could prevent a lot of problems. The article continues by describing how physical activity is another life habit that isvital to make. The amount of time someone spends exercising and being active can contributemuch to his or her overall health. As many as 85% of dieters who do not exercise on a regular basis regain their lost weight within two ears. In five years, the figure rises to 90%. Exerciseincreases the metabolic rate by creating muscle, which bu rns more calories than fat. Whenregular exercise is combined with regular, healthful meals, calories continue to burn at anaccelerated rate for several hours. When individuals work hard and build endurance, it helpsthem not feel discouraged. New activities and varied routines can help them not lose interest instaying active. Individuals trying to make these life changes would be wise to be encouraged andsupervised by a medical professional.Weight loss programs, such as â€Å"Weight Watchers† cansometimes be effective, as they emphasize realistic goals, sensible eating, gradual progress andexercise. However, some can be dangerous because they promise extreme weight loss and may put people on dangerous diet plans or pills. Most doctors would not approve of those, but wouldrecommend a low calorie diet (about 1200 to 1500 calories a day), or a liquid protein diet for upto three months. Along with the supervision of dieting and exercise, the doctor would probablyrecommend a psychi atrist to help the patient deal with their views on food.Sometimes appetite-suppressant pills are administered, which increase levels of serotonin or catecholamine,chemicals that control feelings of fullness. Food plays a huge part though; â€Å"getting the correct ratios of protein, carbohydrates, and good-quality fats can help in weight loss via enhancement of the metabolism. Support groups that are informed about healthy, nutritious, and balanced dietscan offer an individual the support he or she needs to maintain this type of eating regimen†(Obesity).Obesity experts have made the point that monitoring fat consumption is moreimportant than just counting calories. Just 30 percent of calories eaten per day should come fromfat, and only one third of those calories should come from saturated fat (Obesity). Many Americans are trying to fight the battle against obesity. Many aren’t winning. Howcan they when packaging on junk food is distracting children from the salad bar , or when adultssee commercials for huge meals every 10 minutes on television? Food is being pushed atAmericans constantly; there seems no way to get around the message of â€Å"you have to eat. There seems to be no way to achieve fitness goals because there are too many obstacles. Whether a person’s obstacles are their genetics and metabolism, their depression, or their habits andlifestyle, being overweight is one of the hardest things in life to deal with. The things that obese people have to deal with are very unfortunate. The health problems are harmful enough to well- being, but the cycle of depression and emotional problems that comes along with obesity in somany cases can be worse.Obese people have to walk through life constantly being reminded of their damaging habits and things can seem so hopeless. It is so important to start healthy habitsearly in life. The benefits of good behavior and good life patterns can make life more fulfilling,worth living for and longer l asting. Americans used to embrace healthy eating habits but thecountry got so busy that good ideals were thrown away. The problem of obesity is not just aboutfood; it is about an entire lifestyle

Financial Health of Institutions Of Higher Education Essay

Financial Health of Institutions Of Higher Education - Essay Example However, with the current increased competition for students, this proved to be more difficult and getting enrolments which were high enough was hard for the college. Part D Offering training and certificate courses to lead to degree courses is important in at least two ways. To begin with, it helps increase the enrolment from many students who may not qualify to go directly to the degree course. If students can, and actually should, be considered as customers in the case for colleges, addressing this part for he market is a good way for the college to differentiate itself especially from the bigger universities which offer stiff competition for the students. Offering certificate and diplomas to help these students to bridge for their degree courses gives many people the opportunity to qualify for degree courses and at the same time give the college a new market segment to increase its overall market share. This definitely increases the enrolment and increasing enrolment will increas e the amount revenues through tuition fees. Part C There are many people who see this kind of path towards achieving higher education as a very important way to go on with their education. Many people fail to get the required grades to join college for various degree courses not necessarily because hey are not academically competent, but due to various issues. Giving them this avenue is an important way to help them to achieve their academic goals without allowing past barriers to prevent them from achieving these goals. As a result, offering these certificate courses to these students will definitely attract more students and more students also mean more money in the form of college tuition fees. The biggest advantage is that the cost of training certificate students is relatively low as compared to higher courses and this keeps costs down while at the same time increasing revenue. The other important thing with this strategy is that most of these students who have not qualified to degree courses and a looking for bridging courses are more willing to pay their fees without looking for subsidies and this reduces the financial burden for the college per student. It is also likely to get more enrolment from the local community because students do not travel to institutions which are too far from home to go and do these bridging courses. The only students who go to college which are far from their local area are those who are doing degree courses or post graduate courses. However, the main reason that this strategy was very successful is because it was not just a way to increase revenue, but it is also a solution that is solving other educational needs by giving individuals a second chance in acquiring higher education. Part D: not applicable Section 2 Both Georgetown College and Wesley College are not doing better than they were doing before. Their main revenues streams have declined over the years across the various streams of revenues. This indicates that the two colleges are not doing well and they have not been able to use the advice given as a way to make sure that they have healthy financing. The lack of success for the two colleges can be seen in the way they have both come from higher revenue flows in the year 2001 to lower revenues in the year 2010. Overall, they have done worse in placing themselves in a path that is of worse and riskier financial life. With regard to private gifts grants and contracts Georgetown College

Leadership of Richard Branson Assignment Example | Topics and Well Written Essays - 1500 words

Leadership of Richard Branson - Assignment Example Actually, most likely, the Virgin Group may be the only brand globally that transcends such a big range of services and products. The important feature to note is that the Virgin brand with its assorted businesses has grown to be stronger on embracing diversification instead of being diluted. In fact, Virgin is referred to as the inexpensive, innovative, cool option to the rest of the key players. At present, more than just a businessperson who is a successful, Branson is the symbolic leader especially for startup entrepreneurs. Branson’s cheeky attitude, innovative methods as well as multi-colored advertising concepts aimed at attracting the masses, makes him stand out like a corporate champion with popularity akin to that of a super star. Although, Branson has experienced failures numerous times, his endeavors, to overcome them have grabbed the attention of people at all times. From such events as those pertaining his pitfalls and success while establishing his brand, a lot can be learnt about his leadership style. Although other entrepreneurs might get entangled in corporate wrangles, Branson takes his challenges in business as a campaign. Branson takes pride in himself by challenging big companies to provide his customers better value for their money. For example, the moment Virgin ventured the market, people already were feeling that they were not being treated fairly and his offerings of better value placed Virgin steadfastly on the side of customers. Thus, whereas some entrepreneurs may look at the strength of market players and think otherwise, Branson is a firm believer in taking on the main players and succeeding. In addition, the unconventional attitude and informal style of Branson has made him famous with his attraction to the hippie movement, especially of the 60s, basically shows his affinity for being in sync with the mood of the times. In fact, this is amongst

Air Pollution Research Paper Example | Topics and Well Written Essays - 1500 words

Air Pollution - Research Paper Example The issue of Air Pollution has is not new and was part of the environmental crisis that started with the industrial revolution however the situation today is far more complicated and critical as compared to 50 years back with environmental pollutants causing problems like ozone depletion, global warming and acid rain (Wark, Warner, Davis). Air pollution is almost impossible to contain because of its ability to spread rapidly over a large area. Air pollutants are of various kinds with different physical characteristics and chemical properties and have varying effects on the environment and human health. The various environmental issues are inter-related for example the issue of global warming is aggravated by the increased ozone depletion due to various environmental pollutants. The various environment protection bodies including the United Nations Environmental Program is taking various steps to prevent air pollution and reduce the use of several different chemicals and process which result in air pollution. The UNEP issues regular recommendations to the governments for passing legislation for eradicating the use of harmful chemicals and industrial processes which contribute to environmental pollution. The various other initiatives taken by international environmental protection bodies and agencies include the Kyoto Protocol, the Montreal Protocol and carbon footprint reduction programs but these efforts have not achieved the desired objectives till date. The situation of air pollution is worsening every other day primarily because of the lack of awareness among common people about the adverse effects of various daily life products they use and their activities which pollute the environment. People are concerned about an issue when they have to face the consequences but in case of air pollution, there are cases in which the pollution is caused by the activities of one region while people of other regions have to face the consequences, for instance the Scandinav ian regions are affected when the European countries of the south pollute air, similar is the case with the harmful chemicals issued by the industries in China which pollute the Japanese regions (White, Beal). The sand storms in North Africa are responsible for red rains in Europe across the Mediterranean. So the issue of air pollution is a global issue and must be dealt by all the nations of the world collectively but the overall scenario of the world regarding the environmental protection is not very encouraging because the countries only think about their own interests and do not act to solve the problems globally because most of the countries are not willing to sacrifice their economical benefits for the environmental protection cause. Pollutants in the air a serious environmental issue because the society today is highly industrialized and the various harmful chemicals like radon, lead, asbestos, ozone, carbon monoxide etc. which have been classified as environmental pollutants are issuing from various industries. The various air pollutants are discussed in the following paragraphs. Carbon Monoxide is a colorless, odorless gas which is fatal for humans if

Writer's choice Assignment Example | Topics and Well Written Essays - 250 words - 8

Writer's choice - Assignment Example Thus, the entrepreneurs save associated costs such as renting shops, distribution, and storage of the products. Finally, the business system enables direct contact with the sellers and customers and limits intermediaries. Therefore, it ensures high service delivery and product quality (Manzoor, 2010). Internet-based selling is equally risky. It is vulnerable to hacking, substandard qualities, and payment challenges. Since parties do not meet or have a formal arrangement, the approach has no guarantee for payment of goods or services. Besides, it is vulnerable to Internet security concerns since scammers might create similar websites to con potential buyers. Finally, e-commerce lacks a mechanism for assessing quality standards of the products. Hence, buyers might get poor quality goods (Manzoor, 2010). I value teamwork, innovation, and individual development. I studied supervision and management course. Therefore, I have practical management skills to enable sustainable organization. My primary strength is the ability to apply leadership through people’s skills. Thus, intend to foster close working relationships, integrate workplace generations such as recruiting, motivating, and retaining staffs. In addition, I have the capability to leverage appraisals to facilitate business performance. The vast knowledge shall enable me to create a database to enhance management and supervision of inventories and staff. I am confident that my skills shall improve the firm’s performance, particularly in regards staffing. Kindly invite me to discuss further details about my experience and other strengths. My name is xxxxxxxxx, and I apprize sound leadership, employee motivation, and diversity. I also aspire to work in your firm and participate in its transformation to an excellent

Christianty paper Research Example | Topics and Well Written Essays - 750 words

Christianty - Research Paper Example However, before one learns to accept Jesus, they may have been living in the ways of darkness. Jesus is the word, and him who receives the word in the Bible recognizes Jesus. This comes by learning the work of God and believing in that word. That word defines the character of a believer of Jesus and the followers of earthly possessions. As followers of Jesus Christians are expected to forsake the desires of the flesh and uphold the fruits of the Holy Spirit (Johnson 224). The practice may occur gradually as one gets to learn and understand the virtues of a Christian. For example, in his childhood Mark grew in an affluent background where he never lacked anything of substance in his life. However, some of his neighbors and friends grew in immense poverty where even the basic things seemed a luxury to them. Mark was so proud and looked down upon his friends. He treated them with a lot of contempt. Although he was born in a Christian family, Mark never took religion with a seriousness it deserved. His pride surpassed even the customs practices because he never respected even his elders. He could blatantly talk about his beautiful items such as clothes, shoes and other luxurious items that were in his possession. He bragged about his father’s wealth just to demean his colleagues. His friends felt envious of him and always listened to his boastful stories. More often he could pick a quarrel with anyone over anything only to warn his counterpart of the repercussions they would suffer if they dared touch him. He never forgave anyone he had argue d with even he knew he was in the wrong. He always desired to avenge against his colleagues (Witherington 72). Nevertheless, Christianity emphasizes on forgiveness and forbid anyone from taking revenge against the wrongs done by others (Clapper 41). Some of his friends were very kind and forgiving, so they always tried to talk to him and request him to humble himself. Some of his friends were very

Try to apply keneth waltz's three images to the orgins of the Article

Try to apply keneth waltz's three images to the orgins of the cold war and analyize which image considerations were more important in the development of the cold war - Article Example In the second image, Waltz posits that wars are mainly caused by the domestic ambitions of the states (Waltz 45). He employed the Lenin theory of imperialism to explain that capitalists are driven by their ambitions to create new frontiers in other places to increase their domestic economic power. Separates states structures influence war. This is why Waltz argued that multipolar systems had a higher likelihood of war conflicts that bipolar systems. The third image, one that he put great emphasis, is a fine tuning of the structural realism that he had devised (Waltz 56). The anarchic structure of the international system is a huge influence of the international relations. The structure of the international power is dependent on frequency and size of power fluctuations, offense-defense balance, size of first-move advantages and the amount of resources. Arguably, the cold war was about the balance of power. Kenneth Waltz third image shows more concern to the dynamics of the anarchic nature of the international system (Suganami 384). The standoff between the United States of American and the Soviet Union during the cold war depicts a scenario where the two major powers were exhibiting interests in third parties. On this note, Waltz argues that bipolarity stands to lessen a conflict such as that of the cold war because the countries would go back to relying on their resources instead of competing for those of the third parties to try and bring a balance of power. This third image shows an in-depth focus on the bigger perspective of the cause of war by showcasing the underlying causes rather than only highlighting the superficial causes such as the human nature in the first image and the domestic influence of the second image. This implies that the third image is more refined to show how the players of the cold war envisioned the mann er to influence the balance

To what extent do recent scientific discoveries in Europe reflect rise Essay

To what extent do recent scientific discoveries in Europe reflect rise and fall in religious observants - Essay Example The most famous being the fate of Galileo who fought and died for his discovery of truth. However these warring sects have also been in compromises later. Both of these sides sometimes supplementing their views upon a common interest. However it should also be understood that religion faced its major opposition not from science but from other areas including politics. Therefore highlighting the conflicts between sciences may be an act of others other than the scientific community who has vested interests. Science cannot be placed as a culprit which started the decline in religion. Religious reformations in the beginning of modern Europe and critical as well as anti authoritarian nature of the renaissance humanism definitely shattered the unity of intellectual thoughts. These developments were vital to the advancement of science. Moreover the discovery of new world and that the earth is round , along with the invention of fire arms and astrology, improved mechanical clocks, developmen t of ship building and new navigational routes etc helped in the opening up of new intellectual perspectives and methods of discoveries that completely depended upon rationalism rather than religion. Clashing with religious beliefs, new claims and discoveries were made based on mechanical terms. The world was explained in a mechanical way rather than in a spiritual way. Moreover scientific objectivity was towards complementing secularism rather than religious beliefs. It focused on how to improve the material life rather than spiritual. Europe witnessed a separation from the spiritual world which was regarded as a fundamental shift. Scientific discoveries enabled to think that the humans were capable of controlling their environment. This radical change of thoughts paved the way for industrialization in the early nineteenth century. It is true that these developments made by science were against some religious principles and thinking but it has also to be understood that the face of religion was somewhat maligned by some elements of the clergy which had political and selfish interests. They used religion to defend their selfish motives thereby creating an impression that religion was always against science or rational thinking (Early Modern Europe. 2008). An exaggerated feeling that always science and religion were at odds was propagated during the scientific revolution. The epicenter of such thoughts were the same culprits who were purely anti religious and others who strongly wished to see the declining influence of religion in Europe. This was especially true with the astronomical discoveries that shifted the focus away from the established Ptolemaic system to a heliocentric system. Really the institutionalized clergy was too much worried upon such developments. At the same time some who took a positive stance advocated that science should not be rejected because of the fact that it truly unfolds the admirable wisdom of God. This concept was developed by Jo hn Calvin. Calvin who was a protestant supported scientific theories to get popularized and believed. Therefore Christianity also saw a division on the basis of acceptance of scientific theories and discoveries during that period. In spite of division in Christianity that into Protestants and Catholics, science scaled new heights. Protestants were happy to support scientific discover

How to Survival Middle School Essay Example for Free

How to Survival Middle School Essay Graduating elementary school is an exciting mile stone, but then comes middle school. Middle school is a very tough place for most people. Hormones start to kick in and work load gets amplified. Drama takes over the school and learning how to balance it all is a skill. With these new emotions its difficult to balance both friends, relationships, and school work. There are a lot of new challenges a student has to take on, but with a few key tips, middle school may be a bit easier to get through. 1. Always Smile- By smiling you are putting out a positive attitude. When one meets a person who is smiling they are more likely to be smiling to. A smile gives you a more approachable feel and can help you make friends easier. If you have a sad or stern face people wont be as intrigued to come talk to you. 2. Pay Attention in Class- There is so much going on in a middle schoolers life at home and with friends its hard to stay focused. Making sure you listen in class is a big part of doing well in middle school. It is easy to get distracted but you need to remember the reason your at school is to learn. Everything going forward, build upon itself so if your mind is somewhere else you just be confused later on. 3. Prioritize- When entering middle school, friendships change. Play dates stop happening and going out starts. Boyfriends and Girlfriends begin to happen. With your mind focused on new relationships as well as home life, it is easy to stop focusing on school. Doing homework as well as projects before going to spend time with friends is important. Waiting till the last minute doesnt work if you want a good grade. By getting your work done first, it is more likely to be done well and when your with your friends you wont have the stress of having undone work. 4. Dont Tell Unless Asked- People love to talk about themselves! Try your hardest to just listen. As much as you may not care, it will bring you and the person closer. DO NOT tell others what people confide in you, or all trust will be gone, along with any secrets at all. If someone asks you a question, be honest, but try not to talk about yourself. In middle school opinions change quickly and you dont want to say something you will regret. 5. Dont Talk Badly About Others- Day to day your thoughts, views, and opinions change on your life around you. By talking badly about someone you make your self look bad. Also if you talk about to many people, your friends will begin to think you talk about them too. Great way to loose friends. In middle school your friends with someone one day and not the next. Stupid arguments happen more often than not and if someone finds out what you said about them (they most likely will, because everyone in middle school has a big mouth) your relationship with them can take a turn for the worse. If you wouldnt want them to say it about you, dont say it about them. 7. Plan- Make plans with friends a few days in advance. You still have to come up with the place and time as well as who is going. You want to give your self enough time to ask you parents and get it approved. Nothing worse than having everything planned out, and them mom and dad saying no. 8. Ignore the Drama- In middle school word spreads fast. Monday you will be focused on something completely different than on Wednesday. People are catty and looking for attention, do your best to stay out of it. People will be mean, and if you give them a reaction, you encourage them to continue to do it. By ignoring what they say they quickly get bored, and move on to someone else. Realize that what ever they say has nothing to do with you, their just trying to raise their ego and self esteem by putting someone else down. Dont let it get to you and go on as if they werent there.

Macbeth: The Vaulting Ambition

Macbeth: The Vaulting Ambition Shakespeares Macbeth is considered to be one of the best plays ever written. It is set in Scotland in the medieval times, around the 11th century. The play focuses on the psychological effects performed on the main character Macbeth. Macbeth shows us how dramatically his representation changes. Macbeth at the beginning is a highly respected and well-known war-hero. However the seed of change is planted when he meets the three evil witches who predict his future of becoming the king of Scotland. This sudden event makes Macbeth ambitious and he kills Duncan, the current king. Macbeths vaulting ambition rapidly accelerates but he becomes careless which leads to his death. Macbeth starts as a normal noble man who has feelings, friends, a wife and he is a war-hero. As time and tragic events elapse, his time as a ruthless killer begins. As soon as he meets the witches and learns of his future as king, he falls for Lady Macbeths charm and begins to plot and to think of murder. My thought, whose murder yet is but fantastical (1.3.9) (Macbeth Ambition Quotes Page 1, 2, 3, 4) After the witches predict that Macbeth will become king, he thinks of murder, even though the witches had not said anything about murder. This brings to question whether the witches are to blame or that the thought of murder had always been there. MACBETH [Aside] The Prince of Cumberland! That is a step On which I must fall down, or else oerleap, For in my way it lies. Stars, hide your fires; Let not light see my black and deep desires.(1.4.4) (Macbeth Ambition Quotes Page 1, 2, 3, 4) When Malcolm is proclaimed to be the heir to the throne of Scotland, Macbeth sets aside his morality. He knows that killing Duncan to become king is wrong, which is why he doesnt want any light to à ¢Ã¢â€š ¬Ã‚ ¦see my black and deep desires. MACBETH [à ¢Ã¢â€š ¬Ã‚ ¦] I have no spur To prick the sides of my intent, but only Vaulting ambition, which oerleaps itself And falls on the other. (1.7.1) (Macbeth Ambition Quotes Page 1, 2, 3, 4) Macbeth realises that his vaulting ambition is all that motivates him to murder Duncan. To him this is not enough to kill a king, which is why after this speech he decides not to go through with it. But of course we know that Lady Macbeth convinces him to murder Duncan later on. When he is set in front of Duncan at his bedside, Lady Macbeth convinces him to realise that this is the only way. However in doing this evil deed it had made the townspeople suspicious of the other 2 heirs who ran away as they thought they would be next. This meant that Macbeth had to kill Malcolm who was next in line for the iron throne. At this point Macbeths experiences a series of breakdowns as he begins to lose his mind and his human dignity. After the murder of Duncan, Macbeth falls into the trap of a murderous rage. He believed that this would clear his name, but it only made it worse. Each person he kills results in another. With each kill Macbeth loses his feelings of right and wrong. Macbeths principles are soon deteriorated to nothing as his killings become numerous. MACBETH [à ¢Ã¢â€š ¬Ã‚ ¦] For mine own good All causes shall give way. I am in blood Steppd in so far that, should I wade no more, Returning were as tedious as go oer. (3.4.24) (Macbeth Ambition Quotes Page 1, 2, 3, 4) After going on his killing spree, Macbeth suggests that once a man has killed for gain, it is impossible to stop. Macbeth at this point is willing to do anything in order to help himself as he finds it easier to kill. Macbeth believes that hes got to look out for himself. After killing Banquo and confronting his ghost, Macbeth breaks down for the last time. At this point Macbeths last shred of his morals are gone. Lady Macbeth sudden dies and he shows no remorse. Instead of stopping his killing spree he orders Macduffs family to be killed. Macbeth at this point has lost complete control as he starts to believe only in the witches prophecy and visions and that he cannot be killed by any man, giving him a false sense of security. He then plans to send assassins to the castle of Macduff which is in England in order to kill his family. On his way to confront and murder Macduff, Macbeth kills a young soldier without question as he does not care. Here he has nothing but become a cold blooded killer. Near the end of the play, and Macbeths killing spree, his transformation is complete as he loses all of his human thoughts and feelings. Macbeth changes from a man of honour to a man of fear and anger as he loses his ability to make decisions and his morality. In conclusion I believe that this play explores the tragic demise of a good man because of his vaulting ambition because we can see how corrupt a good person can become if one is twisted by the evil supernatural. This is shown through how forces become so powerful over Macbeth that they confuse him and force him into making drastic decisions that change his mind. He has tyrant qualities in the last stages of the play, but the power overwhelms him to succeed and condone these evil deeds. He once was a noble man who has now become a vulnerable and weak target for the desire for power. As a highly respected war-hero to become a cold-blooded killer we can see how the effect of power and his vaulting ambition to become king can lead to the tragic demise of a good man. Word Count = 970

Essay --

Nuclear power is a relatively new method of supplying the ever growing population with the electricity that is required. Although the majority of people are unsure of how generation occurs, nuclear power provides roughly 17% of the world’s power. (Rich, Alex K...) This makes nuclear power a deciding factor in how the race progresses in technology and energy fabrication as it is able to produce mass amounts of electricity in short periods of time. The limit potential for nuclear power is unclear in not only energy but also weaponry and some medical uses. The fact that uranium and the radioactivity that comes with it are used in facilities and other inventions often lead people to distrust the inventions which, while not entirely un-called for, hinders progress and leads to fables and tales around nuclear energy, its creation, and the nuclear power plants that are springing up around the world. This causes nuclear facilities to slow in their development which only makes things w orse because as things progress the facilities will only get increasingly safe as long as they are handled professionally. (Rich, Alex K†¦) Some of the slanderous fables around nuclear power include things like claiming that nuclear facilities cannot operate during droughts and water shortages. (Kharecha, Pushker†¦) While nuclear power is accompanied by several risks, it can also be the solution for various global strains and difficulties. Nuclear power is generated through a process known as nuclear fission which occurs when the uranium molecules are placed in the water. This process causes the water to heat up to boiling point and generates steam, from there it operates like most other power plants by using the steam to turn turbines and create energy. Stea... ...ut. It has been shown that raising passive temperatures in a nuclear facility by only one degree Celsius reduces the production amount by 0.4%. (Linnerud, Kristin) Nuclear power may lead to some extensive breakthroughs in multiple fields for better or for worse in the case of humanity and its survival. It’s a topic that people need to take a bit more seriously as it holds the chance to make or break the future for earth and its inhabitants. Greater risks have greater rewards and as observance of nuclear products and ideas deepen then so do the products yield, perhaps into infinity. While nuclear power is accompanied by several risks, it can also be the solution for various global strains and difficulties. Sufficient energy for the world is a huge goal to tackle and requires the use of any efficient resource we have, especially when the source has so much potential.

X2: X-Men United Essay -- Movie Movies Film Essays

X2: X-Men United The ultimate test of a good sequel is its ability to stand alone. X2: X-Men United passes this test with flying colors. Though the story line follows the classic good versus evil paradigm, it is not dependent on the original X-Men movie to tell its story. X2’s plotline twists keep the viewer wondering about the loyalties of characters that appear at one moment to switch to the good side, and then just as easily revert to their roles as bad guys. Requiring the viewer to ask, â€Å"How do we know who we can trust?† Equally, the film’s visual effects are stunning without being overwhelming or redundant. We do not see action sequences repeated from the first movie but fresh new twists that appear as visual candy. Many sequels simply mirror their predecessor in hopes of striking gold twice, only to fall short. Not so with X2. The filmmakers have taken what was essentially a good movie and built on its foundation to create a second movie, which is not just a flat reflection of the first, but a movie which can stand on its own. In addition to plotline twist, X2 is chock full of action and adventure. In the first minute of X2 there is more action, suspense, and mystery then several other films of this superhero genre combined. Immediately we are thrust into a world so seemingly real it is almost palpable. An evil looking teleporter named Nightcrawler (Alan Cumming) keeps the White House staff and the FBI on their toes as he appears and disappears through White House walls in an attempt to get to the president. Yet, all is not as it seems and the audience is drawn into a storyline where fear and prejudice play major roles. Though the storyline often takes back seat to the special effects and fight sequences, it... ... and tension again pulling the audience member into the world of the movie. There is plenty of action which propels the story forward at breakneck speed. Fight sequences such as the one between Wolverine (Jackman) and Lady Death Strike (Kelly Hu) pit strength against strength, steel against steel (or in this case adamantium against adamantium), and though it struggles to get there, good usually triumphs over evil. Other stunning visual effects include the scene where Storm (Halle Berry) whips up several tornadoes to keep the â€Å"bad guys† at bay, and the scene in which Jean Grey (Janssen) holds back the raging waters of the broken dam with her powers of telekinesis. Though not a film to be taken too seriously, this movie has the power to whisk audience members away for 2 hours, into a world in which the bad guys finish last and the power of good conquers evil.

The Feminist Scarlet Letter Essay -- essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  The Scarlet Letter can easily be seen as an early feminist piece of work. Nathaniel Hawthorne created a story that exemplifies Hester as a strong female character living with her choices, whether they were good or bad, and also as the protagonist. He also presents the daughter of Hester, Pearl, as an intelligent female, especially for her age. He goes on to prove man as imperfect through both the characters of Dimmesdale and of Chillingworth. With the situation that all the characters face, Hawthorne establishes the female as the triumphant one, accomplishing something that, during Nathaniel Hawthorne’s time, authors did not attempt.   Ã‚  Ã‚  Ã‚  Ã‚  In the beginning of the book, Hawthorne paints the picture of a female named Hester who has sinned. Not only is she publicly ostracized for having an affair while unmarried, but her major repercussion, her daughter, receives her punishment as well because she derives directly from sin. It is through these tribulations that Hawthorne exemplifies Hester and Pearl, no matter how young, as strong, independent females. These characteristics were not easily applied to females during this time. Hawthorne’s ability to show Hester collected and under control to the crowd, although she may have felt otherwise inside, while she exits the prison and while she is on the scaffold, exhibits her as a strong woman. The fact that Hester exits the prison â€Å"by an action marked with natural dignity and force of character, and stepped into the open air, as if by her own free will†, and the fact that while on the scaffold, under pressure, Hester refuses to give the nam e of the father of her child, also proves her strength and compassion. She states, â€Å"Never!....It is too deeply branded. Ye cannot take it off. And would that I might endure his agony, as well Lewis 2 as mine!† To Hester, there is no reasons to put both shame on her and her partner when she can take all the shame. She proves herself to be selfless, another strong characteristic that exemplifies feminist attributes in the book. At first, when Hester is confronted by her ex-husband Chillingworth, she is portrayed as weak and feeble. This trait does not go on to prove Hester as a huge feminist character for the Scarlet Letter, but as the book continues, Hester receives the strength to stand up to him and realizes there is no need ... ... him feeble. In the end, he frees himself from his guilt by admitting to everyone his sin. He crumbles under the anxiety of holding his secret inwards revealing Dimmesdale to be a rather weak male protagonist. He also is not strong enough support Hester, to show love towards Hester, or to take his own burden of sin on himself, although he does realize how wrong he is. His inability to outwardly show his sin like Hester proves Hester to be the stronger one which supports the idea that Hawthorne’s The Scarlet Letter is a feminist composition.   Ã‚  Ã‚  Ã‚  Ã‚  With a strong female protagonist and two mentally weak males, it is hard to consider Hawthorne’s The Scarlet Letter anything but a feminist treatise. He obviously intended to put down not only Puritanism, which is an obvious aspect of the novel, but to establish a powerful, secure female in American literature. Hester proves, although she has sinned in the past, she can confront her mistakes, take care of herself and her child, and help others at the same time. She can withhold a position in society that many can respect because of her character something the males of the story obviously could not succeed at doing.

A Crash Course on Racism and Contemporary Society Essay

When you see the word crash, it always summons to mind an unfortunate event that has to deal with vehicles. Someone even told me that it is prohibited to say this word when you are boarded on an airplane because you might cause panic among another passengers. Planes, cars and even computers crash. Crash basically means collision. Similarly, the title of Paul Haggis recent movie is Crash (2005). However, viewers will see not only collisions involving cars, but collisions involving race, culture and classes. The movie †Crash† tackles the cross-cultural panorama of Los Angeles urban life, involving people interconnected to each other in vestiges of crime, racism, corruption, obligation, indignation and chance over a two-day period. The storyline superimposes the complexity of the multifaceted narratives of their lives entwined under the numerous social and psychological issues usually hidden inside the closet of the American consciousness. The Plot: Crash or Clash The story revolves around two cops, one senior and the other junior. The other jaded and abusive, the other one is a novice and willing to learn the ropes. These cops are played by Matt Dillon and Ryan Philippe respectively. One day, when they were assigned in their beat site, they pull over and eventually harass a black couple (Terrence Howard and Thandie Newton) because the SUV they’re driving vaguely fits the description of a carjacked vehicle that was reported. More complications swiftly supersede within 24 hours, these characters all cross paths again in separate incidents of incredibly high tension that challenge both the prejudices that have formed between them and the assumptions we draw out from their different perspectives about race and culture as a whole. It turned out that Christine (Thandie Newton) was surprised that she encounters Sgt. Ryan (Matt Dillon), the racist cop who sexually molested her during a traffic stop the previous night, the officer on the scene who pulls her from the burning car. To further intricately muddle the conflicts, characters encounter and reencounter one another in highly convenient ways. For example, a young African-American criminal Peter (Lanrez Tate) is murdered. Fortunately, he has a brother, Graham (Don Cheadle), an LAPD detective, who discovers Peter’s dead body in the desert. Prior to learning of his brother’s death, Graham is thwarted by the district attorney’s office into suppressing evidence that may partially absolve a white police officer charged with killing a black cop. Incidentally, the district attorney (Brendan Fraser) is looking for a conviction that would help him gather enough support from the black community, since he is trying to manage a potential media scandal. He and his wife (Sandra Bullock) were carjacked in Sherman Oaks by two young black men. Moreover, more table-turning events are revealed in the lives of the characters because actual carjackers is Peter and his friend (Larenz Tate and rapper Ludacris). Surprisingly, the carjackers and their victims – these four are, in turn, connected through other events to a young Hispanic locksmith (Michael Pena) desperately trying to make a better life for his 5-year-old daughter after moving out of a crime-ridden neighborhood, and to a struggling Iranian shopkeeper (Shaun Toub) desperately seeking to lay blame for the vandalization of his convenience store, and to a pair of internal affairs detectives (Don Cheadle and Jennifer Esposito), whose lives and jobs are complicated by politics, tested principles and personal secrets. As film involves various crashes and clashes, forcefully it does not just invoke commonly hackneyed racially charged confrontations found in some films, but it almost subliminally showcases how passive prejudice and pre-conceived notions are often prevalent in simple day-to-day life. Thus, people could just collide and all these complications happen within a blink of an eye, unaware that they are villains and victims all at the same time of the milieu they are placed in. Although the dominant illusion that Crash could perpetuate among its viewers about its own narrative is that each character does something virtuous in one situation, and something unconscionably racist in another. Entirely, this is not the case because some characters could be deemed as purely good people. The Latino locksmith Daniel exists solely to incur racist threats and insults from other characters, then to belie their opinions through his role as the most upstanding of family men. Unfortunately, other characters display no redeeming traits, like the DA’s wife, Jean Cabot (Bullock) is depicted as a self-involved rich and uptight woman who is there to speak the unspeakable ‘truth’ when justifying her fear of black men. Eventually, she stops just short of calling Daniel a wetback, and undergoes a quite insincere transformation that resulted from her inability to understand that her housekeeper Maria (Yomi Perry) is nice to her when she fell down some steps and fractured her leg, and nobody else has given her sympathy. She had no choice, but be nice to the person who helped her (Sicinski, 2005). Craig Detweiler (December, 2005) analyzed that Haggis portrays the film as a depiction a fine interconnectedness of realistic portrait of pertinent issues with a subliminal touch of magic realism. The movie offers a range of familiar types, attempting to prick his viewers’ consciences without being overbearingly preachy or nearly jingoistic. As the film kicks off, tempers are already surging as invectives and epithets are blurted out without batting an eyelash. Prejudices are looking for confirmation. â€Å"I am angiy all the time, and I don’t know why,† laments a frustrated housewife. The first half of the film whips up the melting pot of complications, with racist assumptions spilling out of the characters ears. Viewers relish a platter of racism and crime, seasoned with sexual harassment, a broken health-care system and the purchase of firearms. In the softer second half, Detweiler explains that the isolated moments suggest a possibility of redemption for the characters. A motorist hassled by the cops for â€Å"driving while black† turns out to be a conflict-avoiding â€Å"Buddhist for Christ’s sake. † But that doesn’t dissuade the police from violating his humanity and that of his wife. A statue of St. Christopher shows up at surprising times, but it ultimately proves ineffectual. A protective icon inspires a random act of violence. As Christmas unfolds in the movie, we see images of the nativity that could only summon unrealized prayers for â€Å"peace on earth† (Detweiler, 2005). Circumscribing the â€Å"circle† that goes around the film’s plot, a realization could smack its viewers that in the small world we are living in, we are connected to each other, like it or not. Conclusion Racism is a topic well-tackled among discussions. We are aware that it is generally loathed by people and we heard calls of putting a stop to it. We have seen the fall of Apartheid, we have seen those protests voicing out equality, but people still commit racism unconsciously as they encounter each other in their daily lives. Is prejudice primarily a question of color? How do differences of language and culture play into our misunderstandings? What must be done to bridge understanding and permanently inculcate the ugly face of prejudice regarding our differences? The film Crash does not present the ultimate panacea to racism and prejudice. But certainly, it is a mirror of what American society has become. It is presenting a consciousness about the interconnectedness of people and the situations that made them come up with their own realizations. Thus, the film invites its viewers to come up with their own realizations about the contemporary cross-section of American society and provide a space about perspectives on how to deal with their own prejudices. Works Cited Detweiler, Craig. Cultural Collisions. Sojourners Magazine. Washington, (December 2005), 34 (11): 45-46. Sicinski, Michael. Crash, Film Review. Cineaste. New York, (Fall 2005), 30 (4): 51-54.

IBP Wicked Problem

Discuss how the issues associated with broken food systems might be understood as a wicked problem. The notions of social wicked problems were first introduced in 1973 by Ritter and Webber; two Berkeley professors who published an article in Policy Sciences, that identified the characteristics that differentiated wicked problems from ordinary problems (Camellias 2008). Ritter and Weeper's article provided 10 properties that can be used as a guide to recognizing whether an issue is considered Wicked'.With the instant increasing global population, issues surrounding food production and distributed have come to light, raising the questions; is the world's food system broken? And is it a wicked problem? Studies have shown that currently the global food transport system is growing faster than the food production industry itself (Trochaic, et al 2012). Food demand is becoming a major issue among nations, and is only set to continue in the coming years, with an estimated 50% increase by 203 0 (Trochaic, et al 2012).Over consumption in the developed world has become a real issue for poorer nations who re struggling to provide basic food provisions for their people, Richard Black identifies that major governments need to start acting sooner rather than later. â€Å"We have to go beyond GAP; and either we can do it voluntarily or we'll have to do it because pressure on a finite planet will in the end make us† (Black, 2012). Adding to this, is the fact that up to 50% of food is lost in transportation, highlighting the huge amount of food wastage occurring, which if cut down would help to ease up the demand and supply chain (Law, 2011).Climate change and natural disasters are another factor contributing to the food yester crisis. As the world increases its trading and relies more on this system, elements affecting one major provider are felt globally. A catastrophic drought in Russia caused global wheat prices to rise 70% higher in 2011 compared to the previous year; causing major issues for the world's poorest people, who spend 80% of their income on food (Ford, 2011).Climate change caused by humans and natural disasters add more elements to the food system predicament, further complicating the search for solutions. The first famine of the 21st century occurred in Somalia, with experts stating that this would have never happened as humans are producing enough food to feed the world twice over (Law, 2011). The report highlights how the disaster could have been prevented through early warning systems, and a quicker response time.Archie Law brings to light two major issues contributing to the famine; one being the removal of major funding in the agricultural field; governments ignoring this need for more agriculture are simply setting up for future disaster. The second major issue is the use of land; Saudi Arabians emptied their aquifers growing wheat and can longer deed themselves. They are now purchasing land in developing countries to grow the ir own food supply (Law, 2011). This power play of rich nations adds the issue of politics into the food system, with those with the most money always coming out on top (Maxwell, 2012).Aid is not enough to fix this issue; more must be done to help the people to help themselves (Karri, 2005). The world's food system is clearly broken and needs to be addressed on a global scale. There is no definite formulation of this complex problem and the search for solutions never stops. The many elements making up this complex issue are all unique and no solution can bring a 100% fix, adding to this is the amount of stakeholders who have different opinions and expectations.These are all properties of a wicked problem (Camellias 2008), thus making the broken food system wicked.

Environmental economics Essay

Studies by economists suggest that markets become unproductive as external effects of electricity exploration, global warming and acidic rain water becomes rampant. Previous economic research and analysis overlooked this concept. Externalities, a sort of market failure, once it exists, it deviates the costs in a market from the true marginal costs and marginal benefits allied to the goods and services dealt with in the sell. Various forms of government intercession in the allotment of public goods, services and peripheral costs and benefits result in market failure (Pearce 41). The formation of property rights, conventions and market based taxes and subsidies change the marginal costs and benefits of a market. Introduction This study defines environmental economics as aspects of economics focused on environmental subjects. Externality is pointed out as a circumstance in which a private economy is deficient in incentives to create a prospective market in some good and the absence of these market consequences in the loss of effectiveness (Crocker and Rogers 67). Externality exists when an individual makes a preference that influences other persons that are not financially credited for in the market value. Economic externality is presented on every occasion the well-being of a person is shaped by the economic behaviors of others exclusive of fastidious notice to the welfare of that person. Market failure will imply that markets fall short to assign resources proficiently. This market failure takes place when the market does not allot limited resources like water and electricity to produce the utmost social wellbeing. Studies indicates that lodge subsist between what a specific individual does bestowed with market prices and what society expect the person to do to care for the environment. This lodge means profligacy, economic incompetence and resource allocation make, as a minimum, an individual more contented while making someone else worse off. Widespread types of market failure consist of externalities, non excludability and non contention. The environment has developed into a scarce resource. This facilitates economics to deal with scarce resources as well as environmental troubles. Economics makes sure that the marginal costs and the marginal benefits of environmental actions are proportionate. Estimation of these marginal costs and benefits pose a challenge as demand arises before environmental laws, regulations and policies are determined on a society level. Research shows economic and environmental aims are recognized as being incongruous. Choice has to be made between one another since they can not be reached concomitantly (Crocker and Rogers 67). For instance, externalities spawned in a localized area are restricted to this place and may brim over to further jurisdiction. Moreover, local governments may be well-versed about regulating use of electricity and prevention of water pollution in their jurisdiction. They accomplish these missions without minding the special effects of their proceedings of other jurisdictions. The continuation of locally-generated waste discharge impinges on the proper assignment of both costs and tax errands amongst altitudes of government. The study shows that local government can neither create nor address the externality. The examination of the connotation of decentralization for devising of counteractive policies is outlined (Crocker and Rogers 67). The economic justification requires the utilization of differential tariffs to direct economic externalities personified in paying for water and electricity services. Economic effectiveness obliges that taxes and subsidies are appropriate to internalize either external marginal costs or benefits. Products such as timber that causes widespread deforestation leading to destruction of water catchments should be differentially tariffed to stop expanding environmental externalities. The scale of tariffs necessary to offset the anticipated environmental dent is ever increasing. Services rooted at environmental conservation, use of electrical energy as opposed to coal, should be used as instances of positive externalities and be focus to a subvention. Smog-related diseases like bronchitis and asthma are linked to emissions of carbon dioxides from coal-burning factories (Seneca and Taussig 12). This ill health has far above the ground management costs that are not included in the electricity-use industries. Various environmental tribulations start from externalities of energy manufacture, distribution and utilization. Water pollution, global warming and acid rain are result from discharge of carbon, sulfur and nitrogen oxides coming from burning of fossil fuels. It is shown that oil spills, oil and gas drilling, coal mining and underground storeroom for oil and gasoline lead to marine dilapidation, wildlife obliteration and inaccessibility of quality of fresh water. The nuclear power industry together with desertification is ascribed to the current global warming. These negative externalities have sturdy socioeconomic and environmental welfare outcomes. Since market services establish a great deal of energy production and consumption, allied externalities are outside the capability of the market to determine. Consider how markets assign resources like energy capably. Figure 1a demonstrates a representative stipulate and supply diagram for a commodity (e. g. , coal) or service. In support of lots of goods, the demand curve mirrors marginal private benefit and the supply curve replicates marginal private cost, because merchandise are created and used privately. The marginal benefit curve, being downward-sloping, reveals that populace disburses less for extra units of commodities as they use more of them. The marginal benefit curve indicates people’s readiness to reimburse for commodities, hence the downward slope implies as the price of the commodities drops off, people are agreeable to buy more of them. This curve illustrates the quantity of a good that is required at each price. Correspondingly, the marginal cost curve shows the quantity that is produced per price. The upward slope of the marginal cost curve replicate rising costs of manufacture as well as the willingness of producers to avail supplementary goods at superior prices. Figure 1. The regions beneath the curves correspond to benefits from consumption, and costs of production, of an article of trade. Benefits and costs swell as more of the good or services is consumed and produced in that order. The benefits become higher than costs till the spot where Marginal Private Benefits contemporaries Marginal Private Costs, after that, costs become higher. As a result, disposable private benefits are capitalized when Marginal Private benefits contemporaries Marginal Private Costs, with Q units of the commodity are required and supplied at a cost of P. The region surrounded by triangle ABC in Figure 1a stands for greatest net private benefits. The diagram shows that Social Net Benefits are exploited when Marginal Private Benefits and Marginal Private Costs are very similar to Marginal Social Benefits and Marginal Social Cost, in that order. This implies markets proficiently apportion resources to attain this result. Market failure results every time deviation subsists between Marginal Private Costs and Marginal Social Costs, and between Marginal Private Benefits and Marginal Social Benefits. Research based on economics show that market failure is caused by externalities, imperfect markets, incomplete markets, public goods among others. It has been noted that social net benefits have to be used in taking into account how energy externalities inflict costs on society. Basing on the example above, private market forces encourage manufacture and use of Q units at a price of P and social net benefits are capitalized on at a point where Marginal Social Benefits are similar to Marginal Social Costs with manufacture of Q* units at a price of P*. From Figures 1b and 1c, greatest achievable social net benefits are characterized by triangles ABG and ABF, in that order. Market manufacture and use of Q units give social net benefits similar to region ABG a smaller region GCD in Figure 1b and region ABF not as much of region ECF in Figure 1c. Therefore externalities inflict costs on society by create impossibility to achieve greatest social net benefits. Negative externality like energy-relayed pollution entails private market production of a great deal of energy and pollution can be depicted by Figure 1b. Likewise, positive externality like tree planting enrichment by carbon dioxide release from the burning of fossil fuels entails that excessively tiny energy is produced can be shown by Figure 1c. This cases show that the market price for energy is very low. In truth, the preeminent representation of energy externalities would be that of Figure 1b, this is because pollution special effects overshadow the growing of trees hence the ensuing external result of energy manufacture and use is negative. The resolution to the tribulations created by energy externalities is to make the external internal, so as the external costs and benefits are built-in in the business and further behavior involved in the manufacture and use of energy. The behaviors like public policy which make use of a tax to elevate energy prices and control energy making to socially sought-after levels would resolve energy externality tribulations. Energy is a significant issue of production. Policies that influence energy price and quantity in the end shape the whole economy. Discussion From the analysis, the tribulations that energy externalities showed were actually made complex by factors like energy effluence, market failure concerns and unsuitable government intercession. It is only theoretical to internalize the externalities of air pollution and release that lead to global warming. Motionless power plants are bulky and not many (Hackett 280). They are run by proficient directors who most of the time presents undemanding local effluence patterns. On the other hand, mobile power plant sources of pollution are copious, run by persons and confuse local effluence outlines. Impurities build up in the environment have an effect on prospect generations, bring in intergenerational impartiality problems and problems (Tisdell 36). This is evidenced by excess carbon dioxide releases in the air causing global warming. Although carbon dioxide is linked to sharp increase in global warming and gradual changes in climate, it does not contribute to market and external marginal costs and benefits. Conclusion The study shows that the effect of energy pollutants on the environment can be confined to restricted, regional or even international area. As these regions of influence of pollutants enlarge beyond local borders, the political intricacy of taking on and putting into practice control procedures are compounded. Concerning level of pollution, Carbon dioxide effluence policy necessitates international support while sulfur oxide policies call for nationwide policy. Countries like United States employs use of a program to trade sulfur discharge while Japan taxes sulfur oxides, yet there little advancement in international effort to have power over carbon dioxide. Most of rising nations dread to involve themselves in carbon dioxide release reduction programs as they believe it will hold back their economic growth. The research indicates that the challenges facing energy externalities include the natural history of energy pollutant, uncertainty and dimension issue, income allotment, intergenerational impartiality, economic progress among others (Tisdell 36). The economic justification requires the utilization of differential tariffs to direct economic externalities personified in paying for water and electricity services. A final observation is that externalities, a sort of market failure, once it exists, it deviates the costs in a market from the true marginal costs and marginal benefits allied to the goods and services dealt with in the sell.