Barclay bank Indian Essay Example | Topics and Well Written Essays - 2000 words

Barclay bank Indian - Essay Example There are approximately 33 foreign banks in India. Barclays has been one among them. The report presented below tries to analyse the environment in which Barclays Bank India has been operating. Further, it tries to analyse the reason for Barclays’s success. It has been analysed that the main reason for Barclays Bank’s success in India has been its innovative strategies. The report tries to analyse the organisation by conducting the value chain analysis. In addition to this, the report further tries to explore the competitive stances of the organisation and evaluates its sustainability Table of Contents Executive Summary 2 Overview 4 Section A 5 Analysis of Organisation Business Environment 5 Porter’s Five Forces Model 5 Industry Life Cycle 7 Key Reasons for Barclays’s Success 7 PEST Analysis 9 Section B 10 Value Chain Analysis 10 Competitive Stance 11 Scope and Scale 11 Evaluation of Sustainability 12 Critical Appraisal of Strategy 13 References 14 Bibliog raphy 16 Overview Barclays PLC can be considered as one of the leading financial firms of Britain catering to the needs of the customers by providing financial services. In India, the Barclays Bank is considered to be one of the most esteemed foreign banks that provide services to more than 9 lakh customers. The bank started serving the needs of the commercial customers from the year 2006 November onwards and aims at offering the premier banking services. In addition to the commercial customers, Barclays Bank in India also serves the needs of public sector companies, small and medium enterprises and multinationals (Maps of India, 2011). The management report of Barclays Bank India has been aimed at understanding and analysing the strategic situation of the firm. The report will begin with the analysis of organisation’s business environment and of industry survival and the success factors. The second section of the report will contain in-depth strategic analyses of the Barclay s Bank in India. Finally, the report will conclude with the decisive appraisal of the strategy. Section A Analysis of Organisation Business Environment Porter’s Five Forces Model According to Michael Porter, the five forces models tend to understand the level of competitiveness in the market and also affect the profitability of the firms that already exist in the industry. Threat of Substitute Products It has been analysed that although there are various foreign banks in India such as ABN AMRO Bank, American Express Bank, Citibank, Deutsche Bank, HSBC bank and Standard Chartered Bank, there are few features as well as products of which they can only be obtained from the Barclays Bank such as Hello Money, the country’s only 7-year personal loan scheme, premier banking services and NRI banking services. Thus, it can be revealed that this force is favourable to Barclays Bank in India. It, therefore, bears a positive sign. Bargaining Power of Suppliers It can be demonstrat ed that the core business of the banking industry can be considered as ‘service’ that mainly focuses upon the safety of the wealth. It has been evident from the case study that the bank has invested heavily to acquire the talented pool of workforce. In addition to this, the suppliers at the banking sectors are the providers of tangible goods such as cheque books, furniture and others. However, the impact of such tangible goods is not that significant. The provision of talent pool has an impact upon the operation. In context of