Ralph Lauren Rugby 's fail reasons and re-launch marketing strategy Essay

Ralph Lauren rugby s fail reasons and re-launch grocerying strategy - Essay Exampleng up with a new market strategy for the company is to give the company a chance to re-launch and come in the market again growing at a good pace and capturing the maximum market across the globe. This will serving the company to revamp and besides grow in the Competitive market environment.Polo Ralph Lauren been the parent company launched rugby football Ralph Lauren in 2004 in America as a clothing defacement. The brand was launched getting inspired from the rugby football lifestyle for both male and females of age group in between 16 to 25. Rugby brand was available at 12 encloses in whole of US and one in London. The brand also started its online marketing from 2008 and started its own website Rugby.com. This brand was a concept which was developed by designer Ralph Lauren. The first store location of the brand was in Boston which was opened in 2004. The biggest advantage that the brand had was its low harm and attractive designs which attracted the young generation a lot from their parent brand products which were much more highlife and costlier than the brand Rugby. The company did launch the dress materials and bags in the designs with logos and photos of rugby players and also in the work of the uniforms of the rugby teams. This brand had a line of products under its name like the polos, jackets, outerwear, dresses, shirts and also many former(a) accessories for the young generation mainly. The brand also gave the option of making personalized shirts for the customers based on the patches of discordant designs that the company had under its list of designs.In this report the reasons for the failure of this brand in the market is been examine based on which the marketing strategy that can be utilised for the re-launching of the brand and make it fortunate is been understood and analysed using various marketing theories and concepts.The parent brand Ralph Lauren has many sub brands under its umbrella like the Polo brand, Club Monaco, Chaps, RRL and RLX brands, Black Label, Pink Pony,