Tuesday, April 23, 2019

TV Show and Advertising- at the Right Time in the Right Place Case Study

TV Show and Advertising- at the Right Time in the Right Place - instance Study ExampleDuring the TV Show, there were three mercenary breaks of two minutes each afterward every eighteen minutes of the show. During the first commercial break, the following commercials were aired - Nike (1-minute commercial) In this commercial, a melt down team is showed sitting in a bus, which is stuck in a merchandise jam. Now they want to play cricket but they cannot as there is no space but then they convey an theme and they start playing cricket on the roof of the bus with smashing shots wholly around the traffic jam running over cars. Demographic Age Nike has targeted teenage boys who have a passion for cricket. sexual activity The commercial is targeted mostly towards the teenage boy. Income This commercial is targeted to each n every income class. Race Targeted to every last(predicate) race. Psychographics Nike has targeted this commercial to viewers with the same interest that is cr icket. Nike has promoted a positive and confident attitude in this advertisement. Nokia N-Series (44 seconds) This commercial shows the N93 and all of its features. Age 15-45.Gender Male and Female.Income Individuals who are in the middle or upper class. Race Targeted to all race. Psychographics Nokia targets consumers who want different features in their cell phones. Target to a specific social class, this commercial is targeted to the consumers who have an interest in Cell phones. Malaysian Airlines (15 seconds) This commercial shows an executive is getting late for his flight and he hasnt picked up his tickets. He has to drink coffee but to make coffee it will study some time so he takes a spoon of coffee and puts in his address then he takes a spoon of sugar and put in his mouth and then water and shakes his mouth and drinks it all up. N, in the end, it says to better book tickets online before than to leave everything for the last moment.

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