JetBlue Airways Corporation Essay

JetBlue Airways Corporation has been a rapidly growing discount airway and biggest success story in the industry by using its substantive node service considerations and humbled fares to build a solid, growing customer base. Synopsis JetBlue Airways Corporation has established itself as a low-fare passenger air hose with a differentiated product and a high-quality customer service. They focus on serving underserved markets and large metropolitan areas that have high average fares.They ply both short-haul and long-haul r asidees that are point-to-point rather than the hub and spoke route system that has been select by most major U. S. airlines. JetBlue was incorporated in Delaware in swaggering 1998 and started operations in February 2000. On April 11, 2002 they announced their initial public go of its common stock. Their base of operations is at New York John F. Kennedy foreign Airport (JFK). On February 14, 2003, JetBlue began their West Coast base of operations at Long B all(prenominal) Municipal Airport, which serves the Los Angeles area.JetBlue currently operates 180 flights per day. Profile and explosive charge JetBlues goal is to be the leading low-fare passenger airline by hug druging customers a differentiated product and high-quality customer service. JetBlue can offer low-fares due to its low operating costs. Cost per available prat international mile was 6. 2 cents as compared to the reported average cost per available seat mile of 9. 58 cents offered by other major U. S. airlines. JetBlue attributes the low whole costs to the high productivity of its assets and employees.Some of the factors that lead to the low social unit costs are the efficient utilization of the aircraft, the operation of only single type of aircraft, which is the Airbus A320, with a single section of service, a productive workforce, and low distribution costs. JetBlue has acquired an all-new fleet of aircraft, the Airbus A320. They currently operate 45 (53 by th e force out of 2003), with plans to order 100 more. These planes are expected to start arriving in mid-2005 with plan completion set for 2011. EachAirplane has a single class layout with a wider cabin space than the competitors airplanes. In addition, severally airplane is equipped with 162 leather seats with free 24-channel satellite T. V. at each seat. The aircraft is fuel-efficient, very reliable, and versatile. JetBlue has established a strong brand that differentiates itself from its competitors as a safe, reliable, low-fare airline. It does not sacrifice its customer service or an pleasant flying experience to achieve those features. JetBlue has a strong company culture.It achieves this by hiring friendly, helpful, team-oriented, and customer-focused people. JetBlue has positioned itself in New York, the nations largest travel market. JetBlue flies out of lighter congested JFK airport, which has beared it to provide reliable service. JetBlue has 75 exemption slots that wo uld allow them to fly during the congested period however two-thirds of the flights are scheduled removed of the peak period. The management team at JetBlue has considerable experience in the airline industry.For example, the experience comes from successful-low-cost leaders such as Southwest Airlines and the extensive experience of managing airline operations in the New York area. Finally, JetBlue has a emulous edge with their advanced technology. The use of laptop computers in the cockpit allows the pilot to gauge weight & balance and takeoff performance. Pilots also use the laptops to access manuals in electronic format. JetBlue features ticketless travel and 4 cabin security cameras on each plane. And for further protection, each airplane has a bulletproof cockpit.