The Ipl Was Well Marketed

The IPL was well marketed Not so humble origins In 2008 the Board of Control for play India, initiated the Indian Premier compact (IPL) -a master league for Twenty20 play set up competition. exclusively even before its split up the IPL was in the intelligence agency for its altercation amidst the Indian Cricket League (ICL) started by Subhash Chandra of Zee Telefilms Ltd. The BCCI delectationd many tactics (including threatening players who joined ICL that they would not be picked up for national team, raising prize m superstary, inviting celebrities to at long last crush the ICL format that had started almost a year before. The constant confrontations between ICL and IPL were perenni everyy in the top bare-asseds in all the news channels. This along with the fact that it was cricket made sure that the Indian peach was hooked. The IPL is currently contested by 10 teams consisting of players from around the adult male. Team foretell City Owner(s) Mumbai Indians Mumbai Mukesh Ambani (Owners of Reliance Industries) Royal Challengers Bangalore Bengaluru Vijay Mallya (UB classify) Hyderabad Deccan Chargers Hyderabad T.Venkatram Reddy (Deccan Chronicle) group Chennai Super Kings Chennai India Cements Delhi Daredevils New Delhi GMR Group Kings XI Punjab Mohali Ness Wadia, Preity Zinta, Dabur, Apeejay Surendera Group Kolkata Knight Riders Kolkata Red Chillies Entertainment Rajasthan Royals Jaipur appear Media (Lachlan Murdoch), Shilpa Shetty, Raj Kundra Pune Warriors India Pune Subrato Roy Sahara Kochi Tuskers Kerala Kochi Kochi Cricket Private Ltd The Marketing Cocktail IPL marketing can be a lesson that no publicity is bad publicity.It was Integrated Marketing communication at its best, no channel no mode of communication was left TV, newspaper, internet, mobiles, all communication was uniform in promoting IPL during its launch and its subsequent seasons. Following is what IPL did proper(a) and did differently 1. The Twenty20 Format It was new, in novative and short (2. 5 hour). What was initially macrocosm thought of as a big gamble eventually paying out and many who thought it almost blasphemous to change the format of the gentlemans game were finally forced to embrace the new format .It changed the feeling of cricket itself, made it fast paced, exciting and appealing. 2. Cricket + Entertainment= great combination There is no doubt that cricket is synonymous with entertainment when it comes to sports, however the IPL form of entertainment brought with it new elements such as Cheerleaders, star studded opening ceremony, loud party medicament between shots that made it lot more than just sports. IPL became synonymous with speciousness and glamour both on and off field, matches were even screened in movie halls 3. CelebritiesApart from the celebrity players, the owners and even the brand ambassadors of various teams were flamboyant and contributed to the thirdhand associations of IPL. There was no dearth of big names as one after the other all famous personalities were roped in to represent the teams. These admit Anil Kapoor, Saif Ali Khan, Kareena Kapoor, Hrithik Roshan, Shilpa Shetty, Elizabeth Hurley, Abhishesk Bacchan, Rahul Bose, Katrina Kaif, Deepika Padukone, Saina Nehwal, Farah Khan, Shah Rukh Khan, Preity Zinta, Daler Mehendi, Ila Arun, Juhi Chawla, Karan Johar, Arjun Rampal, Akshay Kumar. . IPL Player Auction Never in history of Indian video recording had such numbers been rolled out for public viewing. The auctioneer format, wherein players were to be auctioned had considerable shock value for Indian viewers, but it withal gave an indication of the big money that was involved in cricket and curiously IPL. There was some negative publicity as well the likes of when Saurav Ganguly was not sold off in the auction, but it just added to the on-going publicity of IPL.Until 2010, IPL also had the Icon Player concept wherein one player in each team earned 15% more than the contiguous high est player in the team. This concept was added as there were some players who if play in some other team would have caused huge shame to their fans, like if Sachin Tendulkar played for some other team than Mumbai Indians it wold crush the Mumbai fans. But this was later n removed as it was considered not fair to the moving-picture show players. 5.Packaging of the event * In 2010, Google (the company which runs You Tube) wanting to grow the online picture show market in India, knew that it had to try to grab a share of the TV eyeballs and therefore IPL became the first sporting event ever to be impart live on YouTube in association with Indiatimes. * Players from all over the world played alongside Indian players and BCCI made sure that the event got the international recognition and provided the financial backing it needed. The television rights for IPL are with Sony Entertainment television network and World Sport Group (Singapore), they broadcasted the matches the auction etc well. * The media hype was keep throughout and there were a number of creative ads which popularized the promo of IPL every season. The ads cover different segments of people and had a tinge of humor but they all conveyed the single thought of cricket entertainment to all segments. * Complete use of social media YouTube, twitter, FaceBook, Wikipedia and online page. ConclusionPurists may say that IPL is not cricket, and they may be right. For IPL marketed as the Entertainment ka Baap is not just cricket but glamour, fun, sports and encounter all rolled into one and for once the promise was delivered. References 1. http//blog. abhinav. com/dlf-ipl-%E2%80%93-a-lesson-in-marketing-and-branding/ 2. http//en. wikipedia. org/wiki/Indian_Premier_League report 3. http//marketerskaleidoscope. com/2010/03/the-real-story-about-why-youtubes-streaming-the-ipl-cricket-tournament/ 4. http//marketingteacher. com/swot/indian-premier-league-swot. html